Every Door Direct Mail

What is Every Door Direct Mail (EDDM)?

Every Door Direct Mail (EDDM) is a targeted marketing service provided by the United States Postal Service (USPS). It allows businesses to reach potential customers in specific geographic areas without the need for mailing lists or addresses. With EDDM, you can send postcards, flyers, or brochures to every household in a selected neighborhood or zip code.

Benefits of using every direct door mail for your business

This form simplifies the process of creating and managing your EDDM campaigns, saving you time and effort. Here are some of the key benefits for you:

• Cost-Effective Advertising: EDDM eliminates the need for purchasing mailing lists or individual addresses, reducing your marketing costs significantly. You can target specific areas, ensuring your marketing materials reach potential customers in your desired location.
• Wide Reach: EDDM enables you to cover an entire neighborhood or zip code, reaching a large audience base. This broad reach increases your chances of attracting new customers and generating leads for your business.
• Increased Visibility: Physical mail often garners more attention than digital advertisements. With EDDM, your marketing materials are delivered directly to households, allowing recipients to see and hold your promotional materials in their hands.
• Targeted Marketing: EDDM allows you to choose specific geographic areas where your target audience is more likely to reside. By tailoring your campaigns to reach specific neighborhoods or zip codes, you can ensure your message is reaching the right people.

How To Fill Out the Every Door Direct Mail Template

Filling out the every door direct mail printing template online on PDFliner is a straightforward process. Follow the steps below to complete the document:

1. Fill out the Sender Information section with your own information, including your name, address, city, state, and ZIP code.
2. Choose your mailing route by selecting either “Postal Routes” or “City Routes” in the Mailing Route section.
3. Enter the number of mail pieces you are sending in the Mailpiece Information section.
4. Select the size of your mail piece in the Mailpiece Specifications section.
5. Choose the USPS service level you want in the USPS Service Level section.
6. Sign and date the form in the Signature and Date section.
7. Save or print the completed form as needed.

In what situations should every door direct mail contact be used?

The Every Door Direct Mail (EDDM) form on PDFliner should be used in various situations where businesses or organizations want to conduct targeted local marketing campaigns. Here are some situations where this form can be particularly beneficial:

• Local Business Promotions: If you own a local business, such as a restaurant, retail store, or service provider, and you want to reach potential customers in specific neighborhoods or areas, the EDDM form can help you create and execute targeted marketing campaigns. You can showcase your products, services, or special offers to the local community, increasing brand awareness and driving foot traffic to your establishment.
• Non-Profit Organization Outreach: Non-profit organizations often rely on community support and donations. With the EDDM form, non-profits can effectively reach out to residents in their target areas, informing them about their cause, upcoming events, or fundraising initiatives. This form allows non-profits to raise awareness, engage with potential donors, and encourage community involvement.
• Political Campaigns: During election seasons, political candidates and their campaigns need to connect with voters in their designated districts or precincts. The EDDM form is an excellent tool for political campaigns to distribute campaign literature, flyers, and other promotional materials to specific neighborhoods or areas. It enables candidates to communicate their platforms, policies, and campaign messages directly to the constituents they aim to represent.
• Local Events and Promotions: Whether you're organizing a community event, a local concert, or a neighborhood sale, the EDDM form can be used to spread the word effectively. By selecting the desired mailing routes or ZIP codes, you can target households and businesses near your event, ensuring maximum attendance and participation.
• Real Estate Marketing: Real estate agents and agencies can utilize the EDDM form to market properties and generate leads in specific neighborhoods or areas. Real estate professionals can capture the attention of potential buyers or renters in the target market by creating eye-catching mailpieces with property listings, attractive images, and contact information.